A concept shop based on fashion and music located in Utagawacho, Shibuya Ward, Tokyo, owned by BOY. Starting activities in 2007, he has performed at approximately 1,000 events as a DJ. He travels nationwide with lively footwork, performing at various music festivals such as Fuji Rock Festival, Summer Sonic, Rising Sun Rock Festival, Mori, Michi, Ichiba, and Baycamp, as well as local live clubs. His distinctive style features active performances without using headphones, focusing on band sounds and emphasizing 'inspiration, current events, and storytelling' through his unique song selection and physical performance.