A pop-up store for the mascot character "Hirokuma" (official character of the Hiroshima Prefectural Tourism Federation HIT), who is active as a HIT Hiroshima Tourism Ambassador, will be held at Lumine Est Shinjuku from February 6th to February 18th, 2026.

The "Hirokuma" pop-up store will sell many goods featuring original illustrations of Hirokuma and his friends enjoying a drive.

In addition, a Garapon lottery will be held where you can participate once for every 3,000 yen (tax included) and twice for every 5,000 yen (tax included) including "Hirokuma" related products. Prizes include "Special Prize: Autographed Original Hirokuma Autograph", "A Prize: Framed Artwork", "B Prize: Lemon Momiji (Random from all 6 types)", and "Participation Prize: Clear Card".

The article continues after the advertisement below. Take a look at Oshibuta Goods from the Hirokuma Pop-up Store in Shinjuku A pop-up store selling original "Hirokuma" goods will be held at "Lumine Est Shinjuku" from February 6th, 2026! The lineup includes "Clear Stickers" featuring Hirokuma and his friends enjoying a drive, "Hirokuma Secret Acrylic Stands" featuring cute poses of napping and popping crackers, and Hirokuma-designed Momiji Manju "Yamadaya Lemon Momiji".

Goods Lineup ©︎HIROKUMA

The article continues after the advertisement below. Novelty Goods from the Hirokuma Pop-up Store in Shinjuku At the "Hirokuma" pop-up store, you can participate in the Garapon lottery once for every 3,000 yen (tax included) and twice for every 5,000 yen (tax included) worth of goods purchased. Prizes include "Special Prize: Autographed Original Hirokuma Autograph", "A Prize: Framed Artwork", "B Prize: Lemon Momiji (Random from all 6 types)", and "Participation Prize: Clear Card".

Purchase Bonus Lottery Prizes - Special Prize: Autographed Original Hirokuma Autograph / A Prize: Framed Artwork / B Prize: Lemon Momiji (All 6 Types) / Participation Prize: Clear Card ©︎HIROKUMA Hirokuma Pop-up Store in Shinjuku, Starting February 6th! ©︎HIROKUMA Official SNS "Hirokuma" Official X Account Location: Lumine Est Shinjuku B1, Outside the Central East Exit of Shinjuku Station, In Front of Aoyama Flower Market Holding Period: February 6th to February 18th, 2026 *Closed on February 9th (Monday) Access/Map View on Google Maps Popular Works