My Hero Academia × Chupa Chups Store in Matsuya Asakusa Opens March 26!

A collaboration pop-up store featuring the popular anime My Hero Academia and Chupa Chups will be held at Matsuya Asakusa from March 26 to April 7, 2026. The store will offer new merchandise featuring event-exclusive mini-character illustrations. Customers who spend ¥2,200 (tax included) will receive a random illustration card (1 of 10 designs) as a bonus.